A few hours ago I discussed with my boyfriend my difficulty with blogging over the last 6+ months. If you scan through my posts, you’ll probably notice the various phases and styles I tried over the five years I’ve maintained this blog. Of late, I’ve contemplated starting a new blog where I focus on events, issues, and other things impacting our world, but I’m not positive that’s my answer. First, I need to find a writing groove…and I’m not promising this is it.
There are lists of blogging challenges and creative inspiration ides. I just finished reading one with 33 ideas, and before I made it half way through, a rant against manipulating the masses was already rising up inside of me. Manipulation is despicable (but I’m good at it–and at spotting it). However, knowing I’m good at it, while hating it, means I make almost every effort to stop myself from manipulating situations and people…though, not always with success.
The list I read was geared for people in the marketing industry. Some may think marketing is synonymous with manipulating, but I do not. Yes, manipulation is a key part of marketing for many, but I don’t think it is necessary to manipulate and still sell a product or idea. I’m sure you all know someone (or many people) who sell products with a “not available in stores” company (i.e. Mary Kay, Avon, Arbonne, Lia Sophia, Rodan + Fields, Cutco & Vector, Jamberry, and many more). Most people sell something they love and swear by. I’ve considered selling a product line, but I’m not convinced that I can do it honestly. Before I sell something, I need to have a solid, fresh reason that I can give for being impressed by and an advocate for a certain product.
My approach to marketing is to simply share with someone why I love something and why they might, too. Do you know my favorite things to market? Boutiques and TV shows…more specifically, Laura’s Boutique, Ltd. in Hot Springs, VA and White Collar and Sherlock. Seriously, I’ve gotten many people hooked on White Collar and Sherlock by just talking about the fun, brilliant, and chemistry-connected writers and actors, as well as the excellent story lines. As far as boutiques–people want good customer service. They want to go somewhere and feel special. Laura’s Boutique give that: great variety of clothes and accessories, relaxed ambiance for shopping, and associates who will go above and beyond for each person.
Marketing, networking, all of it–it’s about people. People want to improve their lives and others’ lives. They want to find new things to do and try within their range of interests, and even splash in some new experiences. BUT, it can be done truthfully and creatively!